What have your learned from your audience feedback?

Magazine Advertisement Feedback

In general, the critical reception we received from our target audience on our magazine advertisement was positive. Many thought that our advert looked very authentic and professional. They admired the angle of shot, and many thought that it suggested that the band had a serious aim, judging by the facial expressions of each and every member of the group. In addition to this, one particular individual thought that the font and colour of the title connotes that the band are portrayed as 'very cool' and would almost certainly attract a large young target audience. Despite the positive feedbacks, a small majority did voice concerns, ironically on the same point. This pessimism was brought about because they were dissatisfied with the colours we used for the magazine advertisement. For example, one individual felt that our advert would have been nicer if we could either incorporate more of a contrast with the colours or maybe try a black and white version. Despite the minor signs of discontent, we were really pleased with our magazine advertisement and the feedback to go with our hard work. If there was anything I would change, or what might go against me, it would be the fact that the feedback comments I received came solely from males, and if I had asked females to give me their thoughts on our advert, the feedback may not have been so one-sided.

Music Video Feedback

As with the magazine advertisement, most of our target audience were extremely pleased with the quality of our music video. Many complimented us on how authentic the video looked, and this was in part due to the fact that each member of the band were actually professional players of the instrument they were assigned with, respectively. So in that aspect, that helped our music video to flourish. Most of our audience were pleased with the amount of different shots taken, although a few believed we should have switched the locations throughout the music video on a more consistent basis. Ironically, one unique factor behind our successful music video was that the performance element was filmed on the school roof, this garnered critical acclaim from vast age groups. Other people felt that we could have included more narrative shots rather than mostly performance shots, but as a group we had spotted this potential problem long before we received these comments. The reason why we could not include as much narrative shots in our music video as we would have liked was because we was only given a limited amount of time to film the narrative element of our product, so we needed to maximise the time we had available.

Digipak Feedback

The audience feedback we received from all covers of our digipak were generally very promising. Most of the people that commented on the digipak via Facebook firmly believed that they all looked very professional and a few individuals had mistaken the product for an actual album cover. Out of the four covers, it was the inside left that caught many of our target audience by the eye. They commended us for the way in which we portrayed the band, which was as 'cool', ordinary teenagers relaxing in a local park. The positioning of James, the drummer was the best example, as it shows him sitting on a rail, using Anthony, the lead singer, as a marshal to maintain James' balance.